{"id":397,"date":"2017-07-09T21:52:49","date_gmt":"2017-07-09T21:52:49","guid":{"rendered":"http:\/\/innopinion.dk.linux43.unoeuro-server.com\/?p=397"},"modified":"2017-09-06T20:31:23","modified_gmt":"2017-09-06T20:31:23","slug":"co-creation-at-arbejde-med-slutbrugerne","status":"publish","type":"post","link":"http:\/\/innopinion.dk\/?p=397","title":{"rendered":"Co-creation &#8211; samarbejde med slutbrugerne &#8211; smuk tanke men komplekst at h\u00e5ndtere!"},"content":{"rendered":"<p><span id=\"result_box\" lang=\"da\"><span title=\"While open innovation suggests active collaboration between different organisations and the sharing of intellectual property, co-creation relates more specifically to the relationship between an organisation and a defined group of its stakeholders, usually its customers.\">Mens \u00e5ben innovation\u00a0foresl\u00e5r aktivt samarbejde mellem forskellige organisationer og deling af intellektuelle rettigheder, vedr\u00f8rer co-creation mere specifikt forholdet mellem en organisation og en defineret gruppe af interessenter, normalt sine kunder. <\/span><span title=\"The most common definition is: \u201cAn active, creative and social process, based on collaboration between producers and users that is initiated by the firm to generate value for customers.\u201d (CK Prahalad and Venkat Ramaswamy, Co-Opting Customer Competence, 2000)\">Den mest almindelige definition er: &#8220;En aktiv, kreativ og social proces baseret p\u00e5 samarbejde mellem producenter og brugere, der er initieret af firmaet for at skabe v\u00e6rdi for kunderne.&#8221; (CK Prahalad og Venkat Ramaswamy, Co-Opting Customer Competence, 2000) <\/span><span title=\".\">. <\/span><span title=\"Co-creation means working with the end users of your product or service to exchange knowledge and resources, in order to deliver a personalised experience using the company\u2019s value proposition.\">Co-creation betyder at arbejde med slutbrugerne af dit produkt eller din tjeneste for at udveksle viden og ressourcer for at kunne levere en personlig oplevelse ud fra virksomhedens v\u00e6rdigrundlag. <\/span><span title=\"While crowdsourcing is people creating a great idea for you, co-creation is about people working with you to make a good idea even better.\">Mens crowdsourcing er mennesker, der skaber en god ide for dig, er co-creation om folk, der arbejder med dig, for at g\u00f8re en god id\u00e9 endnu bedre. <\/span><span title=\"Co-creation is also a way of enhancing customer engagement by directly involving them in the company\u2019s value creation and product development processes.\">Co-creation er ogs\u00e5 en m\u00e5de at \u00f8ge kundeengagement ved direkte at involvere dem i virksomhedens produktudviklingsprocesser. <\/span><\/span><\/p>\n<p>Som med \u00e5ben innovation og crowdsourcing er co-creation rigtig komplekst for teknologivirksomheder og ikke noget man bare g\u00f8r. Det kr\u00e6ver juridisk\u00a0forberedelse og en organisation der er gearet til det. Til geng\u00e6ld er det et af de smukkeste koncepter\u00a0i forhold til offentlig innovation, &#8211; det de fleste vil kalde bruger-inddragelse.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mens \u00e5ben innovation\u00a0foresl\u00e5r aktivt samarbejde mellem forskellige organisationer og deling af intellektuelle rettigheder, vedr\u00f8rer co-creation mere specifikt forholdet mellem en organisation og en defineret gruppe af interessenter, normalt sine kunder. Den mest almindelige definition er: &#8220;En aktiv, kreativ og social proces baseret p\u00e5 samarbejde mellem producenter og brugere, der er initieret af firmaet for at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-397","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p91xVw-6p","_links":{"self":[{"href":"http:\/\/innopinion.dk\/index.php?rest_route=\/wp\/v2\/posts\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/innopinion.dk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/innopinion.dk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/innopinion.dk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/innopinion.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=397"}],"version-history":[{"count":6,"href":"http:\/\/innopinion.dk\/index.php?rest_route=\/wp\/v2\/posts\/397\/revisions"}],"predecessor-version":[{"id":455,"href":"http:\/\/innopinion.dk\/index.php?rest_route=\/wp\/v2\/posts\/397\/revisions\/455"}],"wp:attachment":[{"href":"http:\/\/innopinion.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/innopinion.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/innopinion.dk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}